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ADVERTISING IN YOUTUBE
Every day, YouTube is attracting more and more visitors who are watching billions of hours of video. Therefore, YouTube is a perfect channel of advertising to a wide range of people. Video ads on YouTube and the Google Display Network can be used to engage your targeted audience. Flexible targeting options allow you to choose when and to whom to show ads.
When to use advertising on YouTube?
Video advertising is useful for:
- Any kind of business that can use the video to tell about the products and services provided;
- When starting a new service, product or service;
- Increasing brand awareness;
- Maintain contact with your audience.
What video ad formats can be used?
| Ad Type | Description | Price |
|---|---|---|
| Non skippable ads | Are displayed before the video, the duration is up to 20 seconds. | Charged after the user viewed 30 seconds of the ad, or a full video ad if it's shorter |
| Bumper ads | Are shown before YouTube videos on the Display Network and in apps, up to 6 seconds | Charged for views.You pay each time your ad is shown 1,000 times |
| TrueView In-Stream ads | Are shown before, at the end or in the middle of the video on the GDN and on YouTube, the skip option is available after 5 seconds of the ad viewing | Charged after the user viewed 30 seconds of the ad, or a full video ad if it's shorter |
| TrueView Video Discovery ads | Shown in the list of search results, recommended videos, and also in the list of similar videos in the ad, the text and the video icon are displayed | Charged if the user chooses to watch your ad by clicking the thumbnail |
TrueView In-Stream ad on YouTube
Video ads can be placed at:
- YouTube homepage
- In the list of related videos;
- In YouTube search results;
- In applications and on partner sites that are on the GDN;
- On video watch pages in the form of an overlay.
To improve the performance of video ads, we use various ways of optimizing your videos, for example, adding all kinds of extensions.
Available video extensions:
- annotation;
- hint;
- overlay;
- Companion banner;
- Mobile app advertising.
In addition to tracking performance data for video campaigns in your Google AdWords and Analytics account, we also use the YouTube Analytics service, which makes it possible to analyze data about interactions with a video from different sides.
Pricing
Price for setting up and supporting an advertising campaign depends of project scope. We are calculating the price individually in shaping the strategy for each client.
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