PAY PER CLICK Management

PPC advertising in Google Ads is an effective way to attract targeted traffic to the website.

Advantages of contextual advertising

The target audience. The extensive functionality of the Google AdWords advertising system provides many tools allowing to address the users interested in you.

Quick result. Contextual advertising starts to work straight from its launch, and you immediately see a return in the form of calls and sales.

Our digital marketing agency has the status of a Premier certified Google partner and is a certified Bing agency, so you can be sure of the top-notch promotion of your project in these systems.

How does setting up contextual advertising in our agency differ from others?

Customer activities analysis and site audit.

Before starting to set up advertising, we carefully analyze the product, the website, the competitors and the target audience of the client. Therefore, our strategies for developing advertising campaigns are always individual and not based on template solutions, which will allow your advertising to stand out from the competition.

Also, basing on the received data, we provide detailed recommendations for the needed changes on the site that will improve customer loyalty and, thus, increase conversions and your profits.

Deep elaboration of key queries

With the help of professional programs for collecting statistics on clients search queries, we collect the most extensive and complete information about what exactly your target audience is looking for and what interests it in the promoted product.

This allows you to not only select the target keywords for your project, but, more importantly, eliminate irrelevant queries that, in the usual setting of advertising, can eat up a significant portion of the budget.

Define campaign performance metrics

Together with the client, we determine the key performance indicators (KPIs), on the basis of which the context advertising strategy will be built. In addition, we set up a whole package of individual goals, reports and indicators in analytics systems that allow us to more deeply analyze the behavior of users on the site, identify a promising audience and work on increasing their interaction with the project (purchases, recognition, loyalty, interest).

Sophisticated advertising campaign settings

On the basis of the obtained data on the project, we offer the client an individual scheme for launching advertising, which includes carefully selected tools and strategies for the project. As a result, at the initial stage you get an effective and highly competitive position in Google advertising, which gives you the opportunity to take better positions at a lower price.

Analysis of results

We conduct a deep analysis of the advertising campaigns results, and based on this we draw conclusions about efficiency and make decisions on optimization of tools that are used to attract traffic.